How Apple polices the App Store has drawn intense scrutiny over the past year. That immediately makes Apple’s flagship devices far less attractive to millions of people across the world - just ahead of Apple’s most prominent iPhone introduction in years.Īpple, on the verge of a $2 trillion valuation as its stock has soared in recent weeks, now faces a battle with one of its most lucrative partners over a crucial issue for antitrust regulators investigating the power of Big Tech.
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The game maker has calculated exactly how to hit Apple where it hurts: by making iPhones less attractive and Apple less cool.Įpic, a North Carolina company that is valued at roughly $17 billion and is partly owned by the Chinese internet giant Tencent, now appears poised to sacrifice millions of dollars in revenue in a fight that will keep Fortnite off iPhones. In Epic, Apple has met arguably its toughest adversary in years.
Within an hour, Epic opened a multifront war against Apple that appeared months in the making.įirst, it sued Apple in federal court, accusing the company of violating antitrust laws by forcing developers to use its payment systems. “We will make every effort to work with Epic to resolve these violations so they can return Fortnite to the App Store.” “Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines,” Apple said in a statement. Hours later, Apple responded, removing the Fortnite app from its App Store. The companies require that they handle all such app payments, so they can collect a 30 percent commission, a policy that has been at the center of antitrust complaints against the companies. Epic Games, the maker of Fortnite, started encouraging Fortnite’s mobile-app users to pay it directly, rather than through Apple or Google. The fight began on Thursday morning with a clear provocation. Apple’s and Google’s spats with app developers over their cut of revenues exploded into a high-stakes clash on Thursday when the tech giants kicked the wildly popular game Fortnite out of their app stores and the game’s maker hit back with lawsuits.
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